This week has been an eventful one for the global whisky industry. Key highlights include the resurrection of whisky production on the Isle of Tiree after more than two centuries, major workforce changes at Brown-Forman, and the emergence of exciting new opportunities in the South African whisky landscape, led by a pioneering whisky veteran.

In a week marked by significant financial developments and tourism recognition, the whisky industry continues to demonstrate its resilience and evolution, despite facing various market challenges across different regions.

South African whiskies - Bain’s and Three Ships - received several awards including 2 World’s Best titles at the World Whiskies Awards 2024 held at Merchant Taylors’ Hall in London on 20 March. 

In the realm of cocktail history, few libations boast the rich and storied heritage of the Sazerac. Often heralded as the first American cocktail, the Sazerac is not merely a drink but a testament to the vibrant culture and intricate tapestry of New Orleans.

Bulleit Frontier Whiskey, renowned for its bold and innovative spirits, has officially entered the American Single Malt category with the launch of its latest offering: Bulleit American Single Malt.