Von Payne Black, known for its black currant-infused whiskey and signature gargoyle pour spout, has entered the Arkansas market through a distribution partnership with Premium Brands of Northwest Arkansas. This move marks a significant milestone in the brand’s national expansion, bringing its innovative whiskey to new consumers in the state.
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Key Takeaways
Von Payne Black partners with Premium Brands to distribute its black currant-infused whiskey in Northwest and North Central Arkansas.
The brand is distinguished by its unique flavor profile and signature gargoyle pour spout.
This expansion aligns with Von Payne’s broader national growth strategy.
Premium Brands Partnership Strengthens Market Presence
Premium Brands of Northwest Arkansas, based in Fayetteville, is a respected distributor with a strong network of retail and on-premise partners. The partnership ensures widespread availability of Von Payne Black’s distinctive whiskey. Heath Sutherlin, Vice President at Premium Brands, expressed enthusiasm about the collaboration, stating, “We are thrilled to partner with Von Payne and bring its game-changing whiskey to the Arkansas market.”
A Unique Flavor Profile with Distinctive Presentation
Von Payne Black stands out with its rich flavor, balancing the smoothness of premium blended whiskey with the tart and sweet notes of natural black currant. Its deep ruby-red hue and the heavy metal gargoyle pour spout make it a standout on shelves and in bars. Shawn Harlan, Vice President of Sales & Marketing at Von Payne Spirits, highlighted the brand’s appeal: “Whiskey drinkers today are looking for more than just a great spirit—they want a story, an experience, something that stands out.”
Part of a Larger National Expansion
The Arkansas launch aligns with Von Payne Black’s broader strategy of expanding its footprint across the U.S. The brand has already established itself in markets like Colorado and Kansas, signaling steady growth and increasing demand. By entering Arkansas, Von Payne aims to captivate local whiskey enthusiasts with its bold taste and immersive brand identity.
The Growing Demand for Premium Craft Spirits
As consumer interest in high-quality craft spirits continues to rise, Von Payne Black’s expansion comes at an opportune moment. The brand’s unique infusion process and striking presentation cater to whiskey lovers seeking something beyond traditional offerings. The Arkansas rollout is expected to further strengthen Von Payne’s reputation as an innovator in the whiskey industry.
Von Payne Black’s entry into Arkansas marks another major step in its national rollout. With the support of Premium Brands, the brand is poised to make a significant impact on the state’s whiskey market. Consumers can expect to find the whiskey at select retailers and on-premise locations throughout Northwest and North Central Arkansas.
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