Elijah Craig Bourbon has deepened its ties to the golf world by partnering with PGA TOUR® professionals Robert MacIntyre and J.T. Poston in multi-year sponsorship deals. The award-winning bourbon brand, produced by Heaven Hill Distillery, will support both golfers as their "Official Bourbon," further aligning itself with the sport. Golf and bourbon enthusiasts alike can follow this exciting journey and stay up to date by subscribing to the Craft Cask Whisky Newsletter.
Key Takeaways
Elijah Craig partners with PGA TOUR pros Robert MacIntyre and J.T. Poston in multi-year sponsorship deals.
Branding will appear on both players and their caddies, expanding global recognition.
The brand will launch a "Road to the Ryder Cup" campaign ahead of the 2025 Ryder Cup.
Elijah Craig Bourbon maintains a strong legacy of quality and craftsmanship.
Strengthening Bourbon's Presence in Golf
MacIntyre, currently ranked 16th in the Official World Golf Rankings, has secured two PGA TOUR victories and three international titles, including the 2024 Genesis Scottish Open and RBC Canadian Open. As part of the sponsorship, Elijah Craig's branding will be prominently displayed on the front of MacIntyre's golf bag, as well as on his caddie, Mike Burrow's, attire. This partnership extends Elijah Craig's global presence, introducing the bourbon to an international audience through marketing campaigns, social media collaborations, and in-person engagements.
Poston, a three-time PGA TOUR winner, recently captured the 2024 Shriners Children's Open title. Known for his relaxed demeanor and passion for the outdoors, Poston embodies the values of craftsmanship and dedication shared by Elijah Craig. The bourbon brand's logo will appear on Poston's right chest, while his caddie, Kentucky native Aaron Flener, will sport the Elijah Craig emblem on his left sleeve. The sponsorship will also include integrated media campaigns and public appearances to further engage golf and bourbon fans across the country.
Shared Commitment to Excellence
"Bob MacIntyre and J.T. Poston embody the same level of ambition that goes into crafting our award-winning bourbon," said Max Stefka, AVP, Global Whiskey Brands at Heaven Hill. "We are proud to support them on their pursuit of greatness and look forward to celebrating many victories alongside these two world-class athletes and golf fans everywhere."
Both golfers expressed enthusiasm about the collaboration. "The game of golf teaches you that consistency and quality are key, and that's exactly what you find with Elijah Craig," said MacIntyre. Poston echoed the sentiment, stating, "In golf, like in making bourbon, it's all about chasing perfection of our craft. Elijah Craig is the kind of brand that stands for excellence."
Road to the Ryder Cup
Elijah Craig's presence in the golf world will expand further as the Official Bourbon and Worldwide Supplier of the 2025 Ryder Cup. This spring, the brand will launch its "Road to the Ryder Cup" campaign in preparation for the prestigious event at Bethpage Black in Farmingdale, New York, this September. The campaign will feature a speakeasy bar activation on-site, premium placements in golf publications, digital and social media engagement, consumer contests, in-store displays, and exclusive Elijah Craig limited-time offerings.
A Legacy of Craftsmanship
Elijah Craig Bourbon, named after the Reverend Elijah Craig, widely credited as "The Father of Bourbon," has a rich history dating back to 1789. Produced by Heaven Hill Distillery, its range includes Elijah Craig Small Batch, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel Bourbon, and several single-barrel and barrel-proof expressions. The brand has received numerous accolades, including Whisky Advocate's Whisky of the Year and top honors at the San Francisco World Spirits Competition.
With these new golf partnerships and its involvement in the Ryder Cup, Elijah Craig continues to solidify its reputation as a premium bourbon deeply connected to the sport and its passionate fanbase. Stay informed on whisky trends, sponsorships, and exclusive releases by subscribing to the Craft Cask Whisky Newsletter.
For more on how whisky brands are expanding their presence in the sports world, read our article on whisky and football. Additionally, Heaven Hill’s excellence in bourbon was recently recognized when Old Fitzgerald 2024 VVS was named World’s Best Bourbon, further cementing its legacy in whisky craftsmanship.
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