Industry News
Chivas Regal and Charles Leclerc Join Forces
Chivas Regal has unveiled Formula 1 star Charles Leclerc as its new Global Brand Ambassador, marking the beginning of a multi-year partnership. The collaboration, announced ahead of the 2025 Formula 1 season opener, will celebrate shared values of success, creativity, and determination.
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Key Takeaways
Chivas Regal partners with Formula 1 driver Charles Leclerc as Global Brand Ambassador.
The partnership highlights shared values of success, creativity, and craftsmanship.
A launch event featuring a pop-up piano bar in Melbourne will take place on March 11, 2025.
Chivas Regal’s 18-Year-Old expression is central to the collaboration.
The Intersection of Whisky and Music
Leclerc, known for his precision and perseverance on the racetrack with Scuderia Ferrari, brings his passion for music and craftsmanship to the partnership. As a self-taught pianist and composer, he draws parallels between whisky blending and musical composition, highlighting the time, precision, and artistry involved in both.
“Success is about more than just results; it’s about passion, creativity, and dedication in every step of the journey.” – Charles Leclerc
Exclusive Melbourne Event
As part of the launch, Chivas Regal will host an exclusive one-night-only pop-up piano bar in Melbourne on March 11, 2025, ahead of the Grand Prix. The immersive event will showcase Leclerc’s musical talents and feature bespoke Chivas Regal cocktails, bringing whisky and music enthusiasts together for a unique experience.
Chivas Regal 18-Year-Old: The Perfect Pairing
The partnership will also spotlight Chivas Regal’s 18-Year-Old expression, which boasts over 85 intricate flavor notes—akin to the 88 keys of a piano, reinforcing the synergy between Leclerc’s passions and the brand’s heritage.
Fans can stay updated on upcoming collaborations and events by following @ChivasRegal on Instagram.
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