Louisville, Kentucky, February 08, 2024 — Bulleit Frontier Whiskey, renowned for its bold and innovative spirits, has officially entered the American Single Malt category with the launch of its latest offering: Bulleit American Single Malt. This addition marks a significant expansion of the brand's portfolio, showcasing its dedication to exploration and craftsmanship in the world of whiskey.
- Jesse Damashek, Senior Vice President of Whiskies & Liquor at Diageo
Exploring New Horizons: Bulleit American Single Malt's Distinctive Flavor Journey
Crafted with a mash bill comprising 100% malted barley and matured in charred new American white oak barrels, Bulleit American Single Malt embodies the brand's commitment to pushing boundaries and exploring new flavor profiles. The result is a whiskey that boasts enticing aromas of sweet vanilla and toasted oak, followed by a palate that offers a delightful interplay of light fruitiness, including hints of red fruit and pear. The experience culminates in a smooth finish characterized by notes of oaky caramel and subtle cocoa.
Sustainability at the Heart of Bulleit American Single Malt Launch
The launch of Bulleit American Single Malt reflects the brand's ongoing dedication to sustainability and innovation. Notably, the whiskey is presented in a bottle crafted from post-consumer recycled glass, underscoring Bulleit's commitment to reducing its environmental footprint. This eco-conscious approach is part of a broader sustainability initiative that includes partnerships with organizations like American Forests, aimed at promoting reforestation efforts.
Diageo Executive Praises Bulleit's Entry into American Single Malt Category
Jesse Damashek, Senior Vice President of Whiskies & Liqueurs at Diageo, the parent company of Bulleit Frontier Whiskey, expressed excitement about the brand's foray into the American Single Malt category. "Bulleit American Single Malt brings Bulleit's restless innovation and passion for sustainability into this exciting new category that is set to make waves in the whiskey industry for years to come," said Damashek. "With a 100% malted barley mash bill and a striking green bottle created from post-consumer recycled glass, this exceptional whiskey covers a lot of new ground for the brand."
Where to buy Bulleit American Single Malt?
Bulleit's Single Malt is now available nationwide with a suggested retail price of $59.99 for a 750ml bottle. Whiskey enthusiasts can also experience the spirit firsthand at the Bulleit visitor experience in Shelbyville, Kentucky.
More about Bulleit Frontier Whiskey
Since its founding in 1987, Bulleit Frontier Whiskey has rapidly grown into one of America's most beloved whiskey brands. Its commitment to quality, innovation, and sustainability has garnered widespread acclaim, with accolades such as Double Gold and Gold Medals at prestigious spirits competitions.
Bulleit Frontier Whiskey catalogue
For more information about Bulleit American Single Malt and other offerings from Bulleit Frontier Whiskey, visit bulleit.com.
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