Andy Watts Joins Metanoia as Whisky Strategist in Barrydale
Barrydale, South Africa – March 3, 2025 – South African whisky pioneer Andy Watts has joined Metanoia Distillery in Barrydale as Technical Consultant and Whisky Strategist. This move marks a new chapter for both Watts and the ambitious distillery, which is gaining recognition for its innovative approach to whisky-making and commitment to sustainability.
Key Takeaways
Andy Watts joins Metanoia Distillery as Technical Consultant and Whisky Strategist.
Metanoia Distillery focuses on sustainable, regenerative farming in spirit production.
Watts brings 41 years of whisky expertise, including award-winning innovations.
Metanoia employs the only Müller copper still in South Africa for premium spirits.
Metanoia plans new experimental releases showcasing Watts’ influence.
Metanoia: A Sustainable Distillery with a Vision
Metanoia Permaculture Farm & Distillery, located in the scenic Tradouw Valley near Barrydale, produces high-quality spirits using regenerative farming methods. Their product range includes gin, whisky, potstill brandy, grappa, rum, and eau de vie crafted from locally sourced pears and apples.
The distillery employs a state-of-the-art Müller copper still from Germany—the only one of its kind in South Africa—to ensure the excellence of its spirits. Metanoia’s commitment to sustainability is reflected in its use of permaculture, agroforestry, and holistic management to rehabilitate the land and soil.
Whisky Legend Takes on New Role
Watts, a former Master Distiller at James Sedgwick Distillery and the creator of Bain’s Cape Mountain Whisky, has been a driving force behind South Africa’s whisky success. In his new role, he will focus on innovation, mentorship, and exploring local ingredients and maturation techniques unique to the Klein Karoo.
Metanoia announced Watts’ appointment starting March 1, 2025. He expressed his enthusiasm for the collaboration, emphasizing the project’s transparency, tangibility, and ethical passion.
A Legacy of Innovation
Watts’ career spans 41 years, during which he played a crucial role in putting South African whisky on the global map. He has been recognized with numerous accolades, including:
2018 Global Icon as Master Distiller/Master Blender
2020 Global Icon of World’s Best Whisky Ambassador
Induction into the Whisky Hall of Fame in 2021
Under his leadership, Three Ships Whisky and Bain’s Cape Mountain Whisky have won multiple World’s Best Whisky awards. He also pioneered South Africa’s first single malt, first 100% locally blended whisky, and first single grain whisky.
Looking Ahead
Watts’ appointment comes as South Africa’s whisky industry experiences significant growth, with increasing consumer demand for craft and small-batch whiskies. Metanoia is set to launch experimental releases later this year, many of which will bear Watts’ influence.
For more insights into Metanoia’s regenerative farming and distilling practices, visit their Instagram or Facebook profiles. To explore their products or plan a visit, head to their official website.
With his extensive experience and vision, Andy Watts’ collaboration with Metanoia signals a promising future for South African whisky.
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